CEO Nguyễn Thị Thu Hà: Giấc mơ khởi nghiệp vươn ra thế giới từ đồ thủ công

Abandoning the head hostess job of a major airline in Vietnam, Ms. Nguyen Thi Thu Ha used to work with her husband to run a company specializing in manufacturing fashionable hats in Ho Chi Minh City. HCM. Then she "hugged me" hard when I "went out" to brand the Ahanaba handbag with a dream of brand name from handmade bags.

Incubated many years ago but until 2016, Ahanaba bags were made from new bark and synthetic fibers that were introduced to consumers. Ms. Nguyen Thi Thu Ha - founder and CEO of Ahanaba - said that this is the brand she built with the desire to affirm the same fashion village in the world that Vietnam can completely make products. branded goods from traditional crafts.

"There is a fact that Vietnamese craft techniques are very sophisticated and are trusted by many high-end brands to be outsourced partners, but we still have not made a mark for high-end handicrafts. With Ahanaba, I have faith that one day Vietnamese women will be confident to bring handmade bags made by Vietnamese people to walk in the big fashion capital ", Ms. Thu Ha shared.

That belief was sent to every Ahanaba bag with enthusiasm and desire. Over the past year, with a passion for creativity, she has tinkered with 17 designs of knitting bags and 19 models of bags made of fibers made from bark and synthetic "unique" fibers on the market. The bag has a sturdy shape and elegant and elegant decorative lines.

The talented hands of skilled craftsmen have created exquisite colors, unique values ​​for each bag of Ahanaba. This is an affirmation that handmade handbags are not only a handy item when going to the beach or simple accessories while walking around the street but also help women shine in the night of the party or be more elegant in the days of work, meeting Removing partners or participating in fashion events etc.

Not only making a difference by the material, technique and skill of the artists, Ahanaba also showed the difference in the brand itself. Ms. Thu Ha said, Ahanaba was assembled from her name (ha) along with the abbreviations of the two South (na), North (three) and added the "A" at the beginning so that when reading it, it would feel like the name of an island.

I want to use the product, customers remember the name of the brand to help them shine whether in any event or environment. Thanks to the "handmade" fashion bag from Vietnamese artists, customers will feel more confident, not be mixed into the crowd.

Ahanaba bags are handmade products, so the workers must be a little bit more elaborate. Just a bit neglected, the product's shape will be misleading. Moreover, there is no place in Vietnam to make high-class handmade bags, so there is no one model to follow. Everything Thu Ha has to study and design herself.

The idea of ​​product design took a long time, but to complete a perfect product for beauty lovers, it took the artist another week. "When I took the first bag created by artisans, I shed tears because it was so beautiful. I felt so proud because the traditional profession was preserved and thereby showed the talent of Vietnamese people. lost to any country in the world, "said Ms. Thu Ha.

Thu Ha also determined that she will face many difficulties. That is the consumer psychology of Vietnamese people, how do they understand and accept Vietnamese brands when the psychology of foreign goods is still popular? How do customers understand that Vietnam can completely make products that are both beautiful and quality, which can be compared with the world brand? These are difficult questions to find, but she believes it is not impossible to solve.

"Ahanaba's products are the answer. The bag made from real leather will be difficult to clean, but with Ahanaba bags, customers can purify and wash products without flying colors. With Ahanaba, you will feel get the subtle, attractive things of an environmentally friendly craft product, "said Ms. Thu Ha.

Her evaluation had initial verifications. Nearly 1 year ago, Ahanaba products were sold at 2 Son Con shops in Ho Chi Minh City. HCM and received positive feedback. Many customers in Ho Chi Minh City and some foreign visitors chose Ahanaba and questioned the new model. With that positive effect, last March, Ms. Ha decided to open an Ahanaba boutique in Ho Chi Minh City. And, without stopping at a selling point, Ahanaba will have the second, third boutique this year.

Born after more than 5 years of incubation and dedication to express the strength of Vietnamese handmade crocheting, what makes the happiest of Mrs. Thu Ha is Ahanaba is contributing to honoring artists - the "masters" handmade art in traditional Vietnamese villages. Even more fun is that even though it was new to the market, there was a partner who put the issue to bring Ahanaba to Japan, but she wanted to conquer the domestic market before handing out foreign products.

Thanh Ngan (According to doanhnhansaigon.vn)